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We all get them, the offers of free SEO audits, of thousands of backlinks from “DA 40 and above” sites for just $10 and the “helpful” list of spurious SEO issues with your website.

Checking your junk folder every morning reveals another round of emails offering the SEO-moon-on-a-stick for a low, low price. As an SEO working for a search marketing agency I used to find receiving these emails misplaced but amusing.

Screenshot of email received listing questionable SEO issues with the Avenue Digital website

Email received listing questionable SEO issues with the Avenue Digital website

I no longer laugh at these emails. These annoyances, although easily ignored through the press of the “delete” key, reveal something more sinister about the SEO industry – really anyone can offer SEO services. What the SEO-literate might discard as part of their daily email purge others will read, digest and panic over. Receiving an email claiming you could be losing hundreds of dollars a day through …

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